“Customers will never love a company until the employees love it first.”

– Simon Sinek

OUR TEAM

We think we have a bit of an unfair advantage over other agencies with our firm’s HQ being Atlanta. Atlanta is the HOME COURT FOR CULTURE and for much of what is important in the world today. The cultural vibe of being connected here inspires us and influences our work.

We are Strategists, Creators, and Marketers.

Let us introduce ourselves:

D. BENNY BENNAFIELD

Managing Partner, Founder

D. BENNY BENNAFIELD

Benny is an experienced marketing expert and entrepreneur with a passion for innovation and technology. He has led marketing and new business teams at global advertising agencies, managed multi-million-dollar accounts, and built startup companies from nothing.

Not what you’d expect from a guy with a computer science degree.

But it’s that computer science background that makes Benny unique. He understands marketing, and how to use technology to connect brands with consumers. And while brands are just waking up to the new reality of a more diverse world, Benny has been building and leading diversity and inclusion programs for over 20 years.

LInkedIn

RICK FOSSUM

creative strategist

RICK FOSSUM

Rick is a hybrid creative thinker, strategist, and bridge builder. In his more than two decades of professional experience, he’s worked with clients and agencies to develop consumer-based strategies and brand positionings.

In other words, he finds the common ground between sometimes diverse and disparate points of view. That’s where the bridge building comes in.

Throughout his career, Rick has focused on diversity and faith-based audiences and nonprofit initiatives. He brings a distinct blend of strategy, empathy and creativity to everything he does.

LInkedIn

MARK KOOYMAN

Discovery Chief

MARK KOOYMAN

Mark is a passionate advocate of consumers—how they view brands and what drives their emotions. He combines sociology and cultural anthropology with market research and statistics.

All to help us, and our clients, understand consumer behavior.

Mark has experience in multiple business sectors, including consumer packaged goods, house & home, travel, entertainment, retail and healthcare.

LInkedIn

GREG KERNS

Creative Director,

Art and Video

GREG KERNS

Greg is a highly respected creative leader and problem solver, with experience in telecom, healthcare, pharmaceuticals and financial services. He’s led creative teams and design in both traditional and digital agencies, including Moxie, G2 (Grey Group), Digitas and Rauxa.

His past brand experience includes Verizon Wireless, BB&T, Kohls and Ocean Spray. A life-long storyteller, Greg has also written and produced television shows for Disney Channel, MTV and BET.

LInkedIn

HARRY HAYES

Creative Director,

COPY and Video

HARRY HAYES

Harry is an experienced creative thinker, brand builder and content creator. He’s written and produced award-winning campaigns for national and global brands, including Budweiser, CDW, AT&T and InterContinental Hotels.

About 15 years ago, he wrote and directed his first YouTube video, a product launch for Intel Microprocessors. This led to him directing several local commercials and more web videos.

Then in 2015, he started a video production company, and began shooting corporate videos, commercials, and social media content.

LInkedIn

EDYE DELOCH-HUGHES

Creative Director,

COPY

EDYE DELOCH-HUGHES

Edye is an accomplished writer who has practically done it all. With 20+ years’ experience producing engaging content in print, digital, video, and broadcast media. She’s crafted content for top general market and multicultural agencies, corporations, and organizations.

As a CD (copy) Edye led teams to produce award-winning ad campaigns for brands like Walmart, American Family Insurance, and Tyson Foods. Edye served as supervisory partnership specialist and editor-at-large for the U.S. Census Bureau. As an educator, she taught game design and technology workshops to at-risk youth. Edye is a published author of two books, a former blogger, and poet.

LInkedIn

DENISE ISAACS

Director of Project Management

DENISE ISAACS

Denise is a digital marketing and advertising professional with both agency and client experience. But here at HUMINT, we rely on Denise for her impressive organizational and project management skills.

Denise is the unsung hero that keeps projects moving and information flowing between clients and creatives.

She has also demonstrated an impressive knack for proofreading. We affectionately refer to her as “Eagle Eye.”

LInkedIn

JUSTIN CROXTON

Head of Media Services

JUSTIN CROXTON

Justin is CEO of our sister company, Propellant Media, and an accomplished business executive and entrepreneur. He’s also the technical whiz behind our digital marketing tools.

When we talk about technology, we’re usually referring to Justin.

His broad areas of expertise include data-based tools, paid search, lead generation, business development, customer acquisition, SEO, SEM, geofencing and more.

LInkedIn

AARON KING

Head of Data and Analytics

AARON KING

Aaron is our resident expert on data, reporting and analysis. He shows clients how to track, measure and optimize marketing campaigns.

Aaron has been working with digital marketing agencies for over 11 years, and has managed data strategy, technology implementation and media campaigns.

His past clients include Soccer.com, Travelzoo, Carhartt, The Home Depot, Havertys, OTHRSource, Floor & Décor, Benevis, Liberty Medical, Hoveround, CHEP, and Navy Federal Credit Union.

LInkedIn

DIANA WOODRUFF

Head of Digital Productions / Studio

DIANA WOODRUFF

As head of our design studio, Diana builds layouts and animated graphics. That makes sense, because she’s been building things her whole career.

She worked in the architecture and construction field for more than a decade, creating renderings for convention centers, superstructures in Dubai, and schools in Denver.

She’s also building a photography business, and helping women of color build businesses and create brands.

LInkedIn

The business of business is relationships; the business of life is human connection.

– Robin S. Sharma

How can we help you grow your business?

We build the right relationships
between brands and people.

D. Benny Bennafield
Email: benny@propellant.media
Phone: 404.226.9589

976 Brady Avenue NW, Suite 100
Atlanta, Georgia 30318

CONNECT WITH US

© 2022 All Rights Reserved