children's healthcare of atlanta
RAISING FUNDS FOR SICKLE CELL RESEARCH
Case Study
The Aflac Cancer and Blood Disorders Center of Children’s Healthcare of Atlanta is the nation’s largest pediatric treatment center for sickle cell disease—a painful genetic disease that affects 1 in 400 African Americans.
Their goal: Raise funds for additional sickle cell research.
In order to raise funds, we needed to raise awareness about sickle cell disease and its effects on families. We interviewed sickle cell patients and their families, then shared their stories through video content, social media, digital marketing and more.
- Generated 12% more donors than the previous campaign
- Click-through rates were 2-4x above industry average
- Increased their outreach database by 1,500%
THE WORK
This fundraising campaign for the Aflac Cancer and Blood Disorders Center was designed to raise awareness in the African-American community to support sickle cell disease research.
THE SCOPE
- Digital Marketing
- Content Development
- Community Relations
- Market Research
- Message Testing
- Event Marketing
- Social Media Outreach
- Media Planning and Implementation
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D. Benny Bennafield
Email: [email protected]
Phone: 404.226.9589
976 Brady Avenue NW, Suite 100
Atlanta, Georgia 30318
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