The mission of the National Community Reinvestment Coalition (NCRC) is to make homeownership possible for more people. To help low-to-moderate income (LMI) individuals and families buy a home and start building equity and wealth.

Their goal: Relaunch their brand and build awareness.

We found the biggest obstacle to homeownership for LMI individuals is their own mindset. They simply assume they can’t afford to buy.

To overcome this obstacle, we designed a new logo and website featuring testimonials and stories from first-time homebuyers. Then we developed video content filled with hope and inspiration.