The Aflac Cancer and Blood Disorders Center of Children’s Healthcare of Atlanta is the nation’s largest pediatric treatment center for sickle cell disease—a painful genetic disease that affects 1 in 400 African Americans.
Their goal: Raise funds for additional sickle cell research.
In order to raise funds, we needed to raise awareness about sickle cell disease and its effects on families. We interviewed sickle cell patients and their families, then shared their stories through video content, social media, digital marketing and more.
This fundraising campaign for the Aflac Cancer and Blood Disorders Center was designed to raise awareness in the African-American community to support sickle cell disease research.
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