Gluvana

REINTRODUCING A GLUTEN-FREE BRAND

Case Study

Gluvana creates great tasting gluten-free flour blends for food manufacturers, bakers and product formulators.

Their goal: rethink and reintroduce the brand with a new logo, new website, and new package designs.

We developed a brand narrative and visual identity, followed by new packaging and website content.

THE WORK

Across today’s food industry, keeping up with consumer demand and fierce competition can be difficult. As the market for ingredient and dietary options continues to grow, formulators are forced to find the right solutions to add innovation to the product mix.

The many single ingredient and off-the-shelf gluten-free flour options can unnecessarily complicate cost control and allergen management, and cut corners on the quality and nutrition of your finished good.

Gluvana makes things easier.

THE SCOPE

Deliverables:

  • Brand Overview, Positioning and Brand Tagline
  • Brand Identity: Logo refresh with supporting brand color pallet
  • Bag packaging for all four flours

 

  • Client personal Brand “Origin Story” re-told in a more compelling emotional way
  • New B2B website
  • Sales Presentations Materials

How can we help you grow your business?

We build the right relationships
between brands and people.

D. Benny Bennafield
Email: [email protected]
Phone: 404.226.9589

976 Brady Avenue NW, Suite 100
Atlanta, Georgia 30318

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